What We Stand For
The values behind every piece we create
Our Story
Florida's luxury coastal pickleball lifestyle brand — inspired by sunshine, sophistication, and the social spirit that makes this game unlike any other.
How It All Began
Pickleball Florida USA was born from a simple observation — the women playing pickleball across Florida's most beautiful communities deserved gear that actually matched their lifestyle. Women who winter in Naples. Who belong to country clubs in Boca Raton. Who brunch in Palm Beach after Saturday morning matches. Women who bring elegance to every court they step onto.
We looked at what was available and saw a gap. The market was full of aggressive sports branding, neon colors, and generic athletic store aesthetics. Nothing that reflected the sophisticated, sun-kissed, socially vibrant world of Florida pickleball culture.
"We believe pickleball is more than a game. It is a lifestyle. It is early morning matches in the Florida sunshine, laughing with friends on the court, and showing up looking and feeling your absolute best — on and off the court."
So we created Pickleball Florida USA — a brand inspired by Palm Beach resort elegance, coastal living, and country club culture. Every piece in our collection is thoughtfully designed to reflect the warmth, sophistication, and vibrant spirit of Florida's coastal communities.
Think Lilly Pulitzer meets the pickleball court. Think Palm Beach resort boutique meets athletic lifestyle brand. Think tropical botanicals, flamingos, coral sunsets, and navy yacht club elegance — all wrapped up in gear that makes you smile every time you put it on.
The values behind every piece we create
Meet The Founder
Founder & Creative Director
Founder • Designer • Florida Lifestyle Enthusiast
Monique Hawkins is a technology instructional specialist, entrepreneur, and creative visionary with a passion for bringing coastal elegance to the pickleball court. Based in Louisiana with deep roots in Florida's vibrant lifestyle culture, Monique saw an opportunity to create something the pickleball world was missing — a luxury lifestyle brand that celebrates the sophistication, warmth, and social spirit of the women who make this sport so special.
With a background in design, digital technology, and e-commerce, Monique built Pickleball Florida USA from the ground up — from the brand identity and product design to the website and community. Her vision is simple: create gear that makes women feel as beautiful on the court as they do everywhere else in their lives.
"Serve Style. Live Florida." — those four words say everything about who we are and what we believe.
Pickleball Florida USA is more than a shop. It is a community of stylish, active, joyful women who love Florida, love pickleball, and love living beautifully. We are so glad you are here.
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